This post will feature my design and initial ideas for the company logo. I decided to go with a simple but bold logo that would stand out, be recognisable yet simple enough to create.
I decided an eye motif would be a good start, as it works well with the idea for the film, is a bold shape, and can be added to to create a bit of detail.
One of my other ideas for the logo was to use an hourglass, as another easily recognisable shape, and I decided that I could include both of these together in the same image. Having an hourglass replace the pupil for the eye, a simpler border would be the very basic logo.
I think the dark blue, as a logo background works well. I have considered Changing the background colour, although the white will give a nice contrast to the black used for the Disc and the Inlay. I do feel the lines may need to be adjusted. Increasing the thickness of the lines may make it easier to see, as the image will be rather small when used.
The use of Illustrator rather than Photoshop to create this is that it is a vector image. This means that it can be made any size and still keep it's shape without pixels becoming too obvious. The way this is achieved is through the use of points and lines, to create a shape, rather than just using an actual shape. For example, the data used to store a normal image would consist of which colour each pixel (a dot of colour) is, this means every single dot would need to be accounted for. And making these images bigger or smaller (taking up more or less pixels) means that sometimes imformation or colour is lost. Especially if made bigger, each pixel is stretched, and this usually ends up in the square edges of each dot becoming visible. If made smaller, it is very hard to combine pixels, so some depth of colour can be lost.
In contrast to this, a vector image uses a series of lines and points to plot out a shape, and then information on each line and the space between them is assigned a colour. This allows a curve or bend to maintain it's shape indefinitely, due to the lines being broken down into a series of instructions on the angle, thickness etc of the line. Rather than each individual pixel being enlarged, the computer will use the information to perform calculations to decide how the line will appear. Each line in a vector image is referred to as a path or stroke. Each of these strokes has it's own information stored. Vector images are also a lot smaller than a traditional image. This is because a regular image, as stated, stores information about every single pixel. So a 100x100 square, needs to store information on 10,000 squares. While a vector image that is 100x100 would only need to store the information on each stroke, and then information on the colour to fill the gap with. Saving a lot of space in this example.
The downside to vector images however, is that due to their nature, they cannot be as detailed as a standard image. As being able to plot out each individual square allows for a great deal of intricacy in an image. A vector image isn't capable of this, otherwise they would likely replace standard bitmap style images all together.
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